Marketing, Sales, and Leasing

Marketing, Sales, and Leasing is one of nine courses within the RED Management Certificate Program offered by UDI Capital Region. This course is designed to provide participants with the knowledge and skills needed to effectively manage the marketing, sales, and leasing process for real estate development projects. Led by industry leaders, this course covers a comprehensive range of topics to guide participants toward successful project conclusions.

Participants will learn strategies for hiring and working with marketing consultants to develop effective marketing campaigns that highlight the unique features and value propositions of their projects. They will gain insights into targeting the right audience, implementing marketing strategies, and maximizing exposure through various channels.

The course also focuses on the sales and leasing aspects of real estate development. Participants will learn techniques for collaborating with realtors and leasing brokers to attract potential buyers and tenants. They will explore effective sales and negotiation strategies, understanding the art of closing deals successfully.

Throughout the course, participants will develop an understanding of the marketing, sales, and leasing process, and the critical role it plays in achieving successful outcomes. With guidance from industry leaders, learners will be prepared to effectively manage these processes and drive successful project conclusions.

In addition, this course offers the bonus of a pre-recorded introduction to the transition from design and approvals to the construction industry – provided by an experienced expert in construction and a representative of the Vancouver Island Construction Association.

Module Dates & Times

May 9, 2024, 3:30-5:30 pm

May 16, 2024, 3:30-5:30 pm

May 23, 2024 - This module will be held via pre-recorded video.