Event Details

Concept Development is one of nine courses within UDI Capital Region's RaD Management Program, focusing on assessing the market and leading the creation of a winning concept. Led by experienced industry professionals from various regions in British Columbia, this course provides participants with a comprehensive understanding of the concept development process.


Participants will explore the basic typology of development types, gaining insights into the different categories and their defining characteristics. They will learn how to analyze market trends, demographics, and demand to assess the viability of their development concepts.


The course emphasizes the importance of refining concepts to enhance their feasibility and market appeal. Participants will acquire strategies to optimize designs, layouts, and amenities while considering sustainability, community engagement, and market differentiation.


By completing Concept Development, participants will possess the knowledge and tools to assess the market, refine ideas, and effectively present and sell their vision. This course empowers learners to excel in their careers and drive innovative and impactful real estate projects in a competitive industry.

Three 2-hour modules, held once a week online for three weeks

6 hours in-course time, 2 hours at-home project

Virtual Sessions

November 7, 2024

3:30-530 PM - Live Session


November 14, 2024

3:30-530 PM - Live Session


November 21, 2024

3:30-530 PM - Live Session


*Session recordings are available for those unable to join the live sessions. 

Speakers

  • Mark Holland (Partner at westplan consulting group)

    Mark Holland

    Partner at westplan consulting group

    https://www.westplanconsulting.ca/

    Mark Holland RPP FCIP (he/him) is a Principal at Westplan Consulting Group with over thirty years of experience in urban planning and landscape architecture. Mark offers a unique and effective combination of private and public sector skill sets to lead projects from early visioning to policy development, to design and approvals and from financing to construction. A commitment to relentless innovation has driven Mark to challenge and push past the norms in all aspects of his work. He has won numerous awards and is credited with many innovations in Canadian Planning including sustainable communities, Agricultural Urbanism, creating urban vitality through Urban Magnets and many other progressive concepts.

    ​Mark has also made significant contributions as a planning educator. He began as an instructor in the University of British Columbia’s School of Architecture and Landscape Architecture in the early 2000s. Since then, Mark has been a frequent speaker on topics related to planning and sustainability at the University of British Columbia and Simon Fraser University. Perhaps his greatest influence on planning education is the role he played in launching the Master of Community Planning degree at Vancouver Island University (VIU) in 2014. Ever since, he has played an instrumental role in the school, driven by a commitment to ensure that the next generation of planners is prepared to help communities create their future.

    Mark is a Registered Professional Planner with the Canadian Institute of Planners and was inducted into the College of Fellows in 2022.

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Tickets

RaD Program Course Three - Member
Member Price CAD $395
RaD Program Course Three - Non-Member
Standard Price CAD $550