Marketing, Sales, and Leasing is one of nine courses within the RED Management Certificate Program offered by UDI Capital Region. This course is designed to provide participants with the knowledge and skills needed to effectively manage the marketing, sales, and leasing process for real estate development projects. Led by industry leaders, this course covers a comprehensive range of topics to guide participants toward successful project conclusions.


Participants will learn strategies for hiring and working with marketing consultants to develop effective marketing campaigns that highlight the unique features and value propositions of their projects. They will gain insights into targeting the right audience, implementing marketing strategies, and maximizing exposure through various channels.


The course also focuses on the sales and leasing aspects of real estate development. Participants will learn techniques for collaborating with realtors and leasing brokers to attract potential buyers and tenants. They will explore effective sales and negotiation strategies, understanding the art of closing deals successfully.

Throughout the course, participants will develop an understanding of the marketing, sales, and leasing process, and the critical role it plays in achieving successful outcomes. With guidance from industry leaders, learners will be prepared to effectively manage these processes and drive successful project conclusions.


In addition, this course offers the bonus of an introduction to the transition from design and approvals to the construction industry – provided by an experienced expert in construction and a representative of the Construction Association.


Module Dates & Times

May 9, 2024, 3:30-5:30 pm

May 16, 2024, 3:30-5:30 pm

May 23, 2024, 3:30-5:30 pm

Agenda

Module One
Mark Holland
  • Mark Holland (Principal at Westplan Consulting Group)

    Mark Holland

    Principal at Westplan Consulting Group

    Mark Holland RPP FCIP (he/him) is a Principal at Westplan Consulting Group with over thirty years of experience in urban planning and landscape architecture. Mark offers a unique and effective combination of private and public sector skill sets to lead projects from early visioning to policy development, to design and approvals and from financing to construction. A commitment to relentless innovation has driven Mark to challenge and push past the norms in all aspects of his work. He has won numerous awards and is credited with many innovations in Canadian Planning including sustainable communities, Agricultural Urbanism, creating urban vitality through Urban Magnets and many other progressive concepts.

    ​Mark has also made significant contributions as a planning educator. He began as an instructor in the University of British Columbia’s School of Architecture and Landscape Architecture in the early 2000s. Since then, Mark has been a frequent speaker on topics related to planning and sustainability at the University of British Columbia and Simon Fraser University. Perhaps his greatest influence on planning education is the role he played in launching the Master of Community Planning degree at Vancouver Island University (VIU) in 2014. Ever since, he has played an instrumental role in the school, driven by a commitment to ensure that the next generation of planners is prepared to help communities create their future.

    Mark is a Registered Professional Planner with the Canadian Institute of Planners and was inducted into the College of Fellows in 2022.

    More information about speaker
Module Two
Mark Holland
  • Mark Holland (Principal at Westplan Consulting Group)

    Mark Holland

    Principal at Westplan Consulting Group

    Mark Holland RPP FCIP (he/him) is a Principal at Westplan Consulting Group with over thirty years of experience in urban planning and landscape architecture. Mark offers a unique and effective combination of private and public sector skill sets to lead projects from early visioning to policy development, to design and approvals and from financing to construction. A commitment to relentless innovation has driven Mark to challenge and push past the norms in all aspects of his work. He has won numerous awards and is credited with many innovations in Canadian Planning including sustainable communities, Agricultural Urbanism, creating urban vitality through Urban Magnets and many other progressive concepts.

    ​Mark has also made significant contributions as a planning educator. He began as an instructor in the University of British Columbia’s School of Architecture and Landscape Architecture in the early 2000s. Since then, Mark has been a frequent speaker on topics related to planning and sustainability at the University of British Columbia and Simon Fraser University. Perhaps his greatest influence on planning education is the role he played in launching the Master of Community Planning degree at Vancouver Island University (VIU) in 2014. Ever since, he has played an instrumental role in the school, driven by a commitment to ensure that the next generation of planners is prepared to help communities create their future.

    Mark is a Registered Professional Planner with the Canadian Institute of Planners and was inducted into the College of Fellows in 2022.

    More information about speaker
Module Three
Mark Holland
  • Mark Holland (Principal at Westplan Consulting Group)

    Mark Holland

    Principal at Westplan Consulting Group

    Mark Holland RPP FCIP (he/him) is a Principal at Westplan Consulting Group with over thirty years of experience in urban planning and landscape architecture. Mark offers a unique and effective combination of private and public sector skill sets to lead projects from early visioning to policy development, to design and approvals and from financing to construction. A commitment to relentless innovation has driven Mark to challenge and push past the norms in all aspects of his work. He has won numerous awards and is credited with many innovations in Canadian Planning including sustainable communities, Agricultural Urbanism, creating urban vitality through Urban Magnets and many other progressive concepts.

    ​Mark has also made significant contributions as a planning educator. He began as an instructor in the University of British Columbia’s School of Architecture and Landscape Architecture in the early 2000s. Since then, Mark has been a frequent speaker on topics related to planning and sustainability at the University of British Columbia and Simon Fraser University. Perhaps his greatest influence on planning education is the role he played in launching the Master of Community Planning degree at Vancouver Island University (VIU) in 2014. Ever since, he has played an instrumental role in the school, driven by a commitment to ensure that the next generation of planners is prepared to help communities create their future.

    Mark is a Registered Professional Planner with the Canadian Institute of Planners and was inducted into the College of Fellows in 2022.

    More information about speaker

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